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Goodyear is devoted to advancing tire technology, and to applying this knowledge to new products that advance driving excellence. At the Akron Technical Center nearly 1,500 engineers, scientists, technicians, and other specialists collaborate to improve our tire manufacturing for a wide variety of vehicles on six continents.

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  IMPACT Manufacturing Technology

  IMPACT, Goodyear’s revolutionary manufacturing technology is 43 percent more precise than the current industry capability, and benefits consumers with:

  • Improved ride, handling, and tread wear
  • Reduced tire weight, and rolling resistance
  • Improved tire appearance

  How Tires Are Built

  Goodyear tires are made using different kinds of rubber that contribute distinct properties to the tire.

  • The rubber is repeatedly fed between massive rollers to achieve the ideal level of tread.
  • Another type of rubber coats the fabric that's used to make up the tire's body.
  • Tires are inspected by trained technicians and specialized machinery, plus frequently X-rayed to ensure quality.

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  Goodyear has developed hundreds of tread technologies to perform in all types of weather and terrain conditions.

  For Cars and Minivans

  • The Wet Tread Zone of Assurance® Fuel Max® tires helps evacuate water away from the tread for great traction on wet roads
  • A Special Comfort Layer in the tread for Assurance® ComforTred™ Touring tires helps provide, on average, 20% more cushion than standard passenger tires¹
  • Ice Zone with interlocking tread pattern enhances gripping power on icy or slick roads for Assurance® TripleTred™ tires

  ¹ Comparison of industry data for T-, H- and V-speed rated tires vs. Goodyear Assurance® ComforTred™ Touring.

  For SUVs/Trucks

  • The Tractivegroove Technology™ on Wrangler® DuraTrac™ tires offer enhanced traction in deep mud and snow
  • Durawall™ Technology helps resist cuts and punctures to sidewalls on Wrangler® Silent Armor® tires
  • Large, stiff shoulder blocks and lower profile sidewalls help provide responsive handling and agility on Wrangler® HP tires

  For Sport Performance Vehicles

  • The race-derived, multi-radius mold shape of Eagle® F1 Supercar® tires offers precise handling and smooth, even wear
  • Asymmetric tread design uses an outer tread zone for commanding dry grip, and a water-shedding inner tread zone to aid wet traction on Eagle® F1 Asymmetric tires
  • The solid centerline and large shoulder elements on Eagle® F1 GS-2 EMT tires help deliver responsive steering and confident cornering

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  Goodyear has been developing specialized versions of Run-Flat tires because of their many benefits. Our RunOnFlat tires are designed to perform when deflating or even once deflated. They allow you to drive at a top speed of 50 miles per hour for up to 50 miles, to help you reach a safe place or service area. Also, by eliminating the need for a spare tire, RunOnFlats can save weight, space, cost, and resources. ²

  ² Consumer Reports, Tire Guide, Run flats (http://www.consumerreports.org/cro/cars/tires-auto-parts/tires/tire-buying-advice/tire-run-flats/tire-run-flats.htm)

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  Over the years Goodyear has often been recognized for our commitment to environmental sustainability. Noteworthy honors include:

  • In 1973 Keep America Beautiful, Inc., selected Goodyear's corporate-wide environmental improvement program as the nation's finest.
  • In 1978 Goodyear scrap tires were reused as construction material for more than 2,000 artificial reefs and floating breakwaters.
  • In 1981 Goodyear's method of chemically disposing of hazardous PCBs was honored by a White House agency, receiving the 1981 Environmental Industry Award.
  • In 2009 Goodyear was recognized as one of the Greenest Big Companies in America by Newsweek magazine.